This is part one of a two-part post analyzing the impact of the recent development of AI on a few different companies and industries. Press Release Season and the Why Now for AI The massive success of ChatGPT and other generative AI companies has kick-started the Press Release Season (PRS) in the technology. PRS is an industry phenomenon that occurs when a new technology emerges that captivates the hearts and minds of the market. And in 2023, AI has done just that.